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15 Greatest Instruments for Social Media Managers in 2023


Instruments for social media managers are mandatory for staying on high of consumer work, finishing initiatives by due dates, scheduling content material, and speaking effectively with purchasers.

I’ve been a freelance social media supervisor for a number of years now, and I’m right here that can assist you prevent time and complications!

I’ve tried out quite a few paid and free social media administration instruments over time, and I’ve lastly nailed down my favourites that I take advantage of day in and time out.

15 Greatest Instruments for Social Media Managers

best social media management tools
Make the most of these instruments to maintain your organized and fewer confused!

There are tons of applications and apps on the market, and plenty of entry-level staff will discover themselves attempting quite a few instruments for social media managers. This may be time-consuming, and very often, this system doesn’t really work in your favour.

Totally different social media administration instruments work higher for sure functions, so it’s a good suggestion to know what you want it for and what you want it to have the ability to do.

What Are Social Media Administration Instruments?

Instruments for social media managers fall into many sorts. One of the crucial vital are applications that permit social media managers to submit to a number of profiles (Fb, Instagram, and so forth.) from one place. These applications simplify the method of managing social media: creating, publishing, analyzing, and extra multi function place.

Different instruments utilized by social media managers are graphic design apps, cloud storage applications akin to Google Drive, and communication apps.

Listed here are the 15 instruments for social media managers that you need to begin using in your corporation.

1. Fanbooster

Social media manager working with laptop and smartphone

First up is Fanbooster. That is what I prefer to name one of many “underground” instruments for social media managers as a result of nearly no one is aware of about it.

I’m in numerous Fb teams with different social media managers who’re all the time on the lookout for the perfect reporting instrument, and Fanbooster is it.

Whereas Fanbooster generally is a bit dear in case you solely have one or two purchasers, it’s actually cost-effective after getting no less than 5.

As an example, I take advantage of the smallest package deal subscription and pay about $50 per thirty days. However with all my purchasers, it finally ends up not being that prime of a price per consumer, and I construct the software program value into my administration packages.

What makes Fanbooster so superb is that you may schedule recurring experiences, so when you’ve got a consumer on a three-month contract, it can save you your self the headache of doing it manually.

Fanbooster will pull all of the analytics for you throughout just about any social media platform and provides you with useful insights and information in writing.

Plus, it’ll routinely flip it right into a PDF for you, so you possibly can create a fast Loom video going over the info and ship it with the PDF to your consumer every month.

2. ClickUp (probably the most underrated instruments for social media managers!)

I reside by ClickUp — I’m on it each single day. It’s the #1 instrument that I like to recommend for sharing content material calendars with purchasers, and it’s fairly straightforward to determine easy methods to use it as a first-timer.

Whereas there’s a free model, I take advantage of a paid model that prices roughly $19 per thirty days. With it I can invite 10 visitors to make feedback and supply suggestions. I at present have about 8 purchasers, so that is extremely value it to me price-wise!

All the info that purchasers present me on their onboarding questionnaire is inside ClickUp, so I’ve it multi function spot.

I additionally create a particular activity within the calendar view for each single submit, in order that purchasers can see it simply laid out and visualize what the month goes to seem like.

Every time I’ve content material prepared for overview, I ship an electronic mail to my consumer, and so they hop into ClickUp and depart all their suggestions, approvals, and revisions in a single place.

ClickUp organizes my life and helps me out a lot with my social media administration providers.

3. Google Drive

Google Drive is necessary software for social media managers
There are a lot of applications for social media managers. Discover those that be just right for you.

Google Drive is a social media administration software program that’s undoubtedly underrated by many individuals.

Though chances are you’ll not consider this as a instrument, I really use it day-after-day in my enterprise for storing consumer paperwork, accepting shared recordsdata, and staying organized.

Whereas there are related instruments on the market like Dropbox and Field, I favor Google Drive since you often don’t have to show your consumer easy methods to use it.

Nearly everybody has used Google Drive or has a Gmail account for his or her electronic mail, so it’s only one much less factor that your consumer has to get used to whereas they work with you.

4. Later

Later is likely one of the instruments for social media managers that I do know many individuals use. Whereas it may be expensive ($40 a month for under three social units), it’s excellent for Instagram planning when you’ve got a consumer that’s very specific about what their feed visually seems to be like.

This instrument additionally gives insights for analytics, however it’s principally simply useful for planning Instagram posts. The free model doesn’t present many analytics, however will be nice in case you simply need to check out the instrument for a month.

I take advantage of the free model to schedule my very own posts on Instagram for my enterprise. It could additionally schedule to Fb, Instagram, Twitter, Pinterest, TikTok, and LinkedIn.

Nonetheless, I don’t suggest scheduling to Pinterest through Later in case you may also help it. As an alternative, think about #10 on this listing for that.

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5. Unsplash

Unsplash is certainly one of my favorite web sites that I all the time use. The photographs are top-notch, particularly when you’ve got a consumer within the journey business.

As a social media supervisor, I’m positive you’ve come throughout some purchasers who don’t have that many branded photographs that you should use within the posts.

As an alternative of constructing the entire posts designed graphics, which sadly don’t do as properly photographs, you possibly can flip to a free inventory photograph web site as a substitute.

You’ll be able to even obtain the photographs and edit them to match your feed or use them in several designed graphics as you see match. Comparable web sites to Unsplash embody Pexels, Pixabay, and RawPixel (which is nice for extra various photographs).

6. AirTable

Working with spreadsheets with AirTable

I can’t suggest AirTable sufficient when you’ve got a bit extra money to spend as a social media supervisor.

I began out utilizing this instrument as a substitute of ClickUp as a result of there was an intensive free trial, and I immediately fell in love with its interface and the way straightforward it was to make use of.

AirTable is basically a challenge administration instrument stuffed with sheets that you may view in several codecs. When you love utilizing sheets of any type (with Microsoft Excel or Google Sheets), then that is one instrument that you simply’re going to completely love!

Nonetheless, in case you aren’t working an even bigger social media company or don’t have some huge cash to spend on month-to-month bills, AirTable will be fairly expensive.

The free model is nice, however you possibly can solely add folks to view the content material calendars you ship to purchasers, and so they can’t remark with out you paying additional.

7. Meta Enterprise Suite

Meta Enterprise Suite (previously often known as the Fb Creator Studio) is really top-of-the-line free social media administration instruments on the market. In truth, not many individuals even find out about it.

Anybody with a Fb Enterprise Web page linked to an Instagram Enterprise account can use it to schedule their posts and inspect analytics each time they need.

I take advantage of this to schedule the entire Fb and Instagram posts for my purchasers. It’s fully free to make use of, so it’s one much less month-to-month expense for me. With Instagram all the time being actually choosy about what third-party schedulers they permit, I discover it simpler to make use of their very own scheduler and never get my consumer’s accounts in bother.

One of many nice issues about Meta Enterprise Suite is that you may tag areas, folks, and write alt textual content in your Instagram posts. These are all options that you simply often must pay for in different schedulers, like Later.

Plus, you possibly can create carousel posts by means of the scheduler, that are extremely fashionable and widespread on Instagram in the mean time.

8. Canva

Using Canva as a social media manager
Canva is likely one of the high applications for social media managers – even the pictures on this submit have been sourced there!

Canva is one other top-of-the-line free social media administration instruments that you need to think about using.

There’s a paid model that gives many extra inventory photographs, components, and template choices, however the free model is okay in case you use instruments like Unsplash and create your personal templates within the platform.

When you aren’t that artistic in relation to creating graphics to your purchasers, Canva can completely prevent. It’s stuffed with social media templates which can be completely sized for every platform to save lots of you tons of time.

Simply swap out the graphics together with your consumer’s photographs, branded colors and fonts, obtain it, and also you’re good to go.

Despite the fact that I’m a graphic designer with seven years of expertise, I take advantage of Canva each time I’m in a time crunch or out of all attainable inspiration. It’s additionally quite a bit simpler to maneuver components in Canva than Photoshop, which I hate to confess. 

9. Adobe Photoshop

Contemplate investing in Adobe Photoshop in case you’re on the lookout for extra freedom when creating graphics than Canva provides you.

With Photoshop, you possibly can edit footage, warp textual content, and even create GIFs to submit in your consumer’s accounts every month.

With Photoshop, you do must create all the things from scratch, which generally is a draw back to utilizing this instrument in case you aren’t good with designing submit concepts.

Nonetheless, some purchasers favor to have much more distinctive and customised posts, so I nonetheless use Photoshop very often every month.

10. Tailwind

Free social media management tools

Tailwind is the social media administration software program for Pinterest. It does have the choice to schedule to Instagram, however I don’t recommend it; simply use it for Pinterest.

The month-to-month worth is about $13, however it can save you cash by buying a yearly subscription.

With Tailwind, you possibly can simply keep on high of your Pinterest scheduling, submit in Tailwind Communities, and now you possibly can even design your pins in it.

What I really like most about Tailwind’s options is that it additionally will inform you in case you’re posting in keeping with Pinterest’s present tips or not, which is extraordinarily useful contemplating Pinterest is all the time altering its guidelines.

Final however not least, you can even inspect your entire Pinterest analytics in a single place. Whereas Fanbooster may even present you Pinterest analytics, Tailwind may be very simple and gives much more element.

11. Asana

Asana is likely one of the finest challenge administration instruments for social media managers to make use of internally. Though you should use it as a client-facing instrument, I take advantage of it to remain on high of my very own private duties inside my enterprise.

Basically, Asana permits you to create duties, boards, calendars, and even assign completely different duties to completely different initiatives you’re engaged on.

It may be an amazing instrument when you’ve got extra than simply your self working in your corporation as a result of you possibly can simply assign duties to completely different contracts chances are you’ll be working with.

What’s even higher about this instrument is that you may set recurring duties. As an example, if you understand that it’s important to submit to Instagram Reels each Wednesday for certainly one of your purchasers, you possibly can set it to reschedule itself when you full it every Wednesday.

Plus, each time you full a activity, the net web page explodes with rainbows and a unicorn flies throughout your web page. Speak about a celebration!

12. Preview (App)

Managing Instagram with Preview

Preview is a free app that you may obtain onto your cellphone to plan out your consumer’s Instagram feed visually. When you don’t have the cash to subscribe to a instrument like Later, then that is an incredible different that I’ve used for some time.

With Preview, you possibly can drag and drop your completely different posts till you get the feed trying precisely the way you need it to. If visuals are important to your consumer’s aesthetic, then this instrument can significantly turn out to be useful for you.

Personally, I’ve discovered Preview to be actually useful after I’m doing a submit that will unfold over a couple of submit simply to ensure all the things strains up accurately.

Lots of my extra artistic service-based purchasers respect the time spent on the visible a part of social media.

13. Loom

Loom is one other one of many instruments for social media managers that’s extremely underrated. Have you ever ever needed to hop on a Zoom name or ship a very lengthy tutorial electronic mail to a consumer simply in order that they may perceive easy methods to do one thing, like reviewing the content material calendar?

Nicely, with Loom, these days are lengthy gone. Loom is basically a free screen-recording instrument, so long as you don’t go over the five-minute video size.

What makes Loom even higher is that whereas it information your display screen, it may additionally document your face within the nook whilst you’re speaking to your consumer. When you document the video, simply copy the hyperlink and ship it off to your consumer. No extra forwards and backwards for days on finish.

Some tutorials that I’ve despatched to my purchasers through Loom embody easy methods to add an admin to a Fb web page, easy methods to use ClickUp, and easy methods to depart feedback through ClickUp and AirTable.

14. Publer 

Time management for freelancers, using a calendar
Managing your time equals a extra productive day, adopted by extra purchasers and extra earnings!

Consider Publer as one of many new youngsters on the social media administration instrument block. This scheduler might not be as widespread as different instruments on the market, however in case you can snag entry to it throughout one of many lifetime deal provides with AppSumo, then it’s 100% value it.

Publer usually provides a $50 lifetime deal promo, which principally means you schedule your consumer’s content material for all times for a one-time charge of $50. 

With Publer, you possibly can schedule to LinkedIn, Pinterest, Twitter, Fb, Instagram… you identify it, you can probably schedule it. You may as well verify analytics by means of Publer, together with web site clicks, one metric that not many instruments on the market will depend for you.

As a result of Publer continues to be in its early phases, the founders are sometimes on the lookout for suggestions from its customers. I’ve been a person of Publer for under two months, and there have been numerous updates and adjustments simply over that quick time period.

Arguably, I’ve discovered Publer to be top-of-the-line social media administration instruments on the market.

15. Adobe Premiere Professional

Final however not least is Adobe Premiere Professional. If it’s important to submit movies of any type, then I can’t suggest this instrument sufficient due to how straightforward it’s to make use of.

Whereas you should use the free options like iMovie or Home windows Film Maker, I recommend Adobe Premiere Professional as a result of there are such a lot of choices in it.

Plus, you possibly can add tons of enjoyable transitions, add textual content, and export to numerous completely different video sorts whenever you’re finished.

Whereas Adobe Premiere Professional by itself will be fairly expensive, if you understand that you simply’ll be utilizing a number of Adobe’s instruments every month to your purchasers, then think about shopping for the $55 month-to-month subscription to Adobe Inventive Cloud

This manner, you possibly can have entry to the entire applications and apps that Adobe runs.

FAQs Concerning the Greatest Social Media Administration Instruments

Nonetheless have a query about the perfect applications for social media managers? Check out these FAQs.

What are social media instruments?

They’re apps and applications that mean you can effectively use and handle social media. Some examples are Fanbooster, Publer, and Meta Enterprise Suite.

What instruments does a social media supervisor use?

Those I take advantage of essentially the most are ClickUp, Unsplash, Canva, Asana, and Adobe Inventive Cloud. However there are numerous extra helpful social media administration applications.

Do I want a social media administration instrument?

When you solely have one consumer and loads of time, then possibly not. However when you’ve got a number of purchasers who need posts on a number of platforms, then applications for social media administration are a must have.

How do I select a social media administration instrument?

Take into consideration your consumer, the kind of posts your consumer needs, the frequency of the posts, and which platforms are most acceptable for the posts. Preserve your price range in thoughts too. Then, try the options of a few of the finest applications for social media managers.

What are the 4 Ps of social media advertising?

The 4 Ps of selling, social media and in any other case, are product, worth, place, and promotion. Generally a fifth P is added: folks. Contemplate these when selecting social media administration instruments.

Now You Know the Greatest Instruments for Social Media Managers

The instruments for social media managers on this listing will show you how to be extra productive and save time. 

Whether or not you’re a single freelancer or you’ve subcontractors working with you, I assure you gained’t remorse implementing even simply certainly one of these applications into your corporation.

Having go-to instruments that you simply use persistently is extremely vital, particularly with client-facing instruments for social media managers. It’s not skilled to make your purchasers constantly be taught new software program to speak with you or overview content material calendars for the subsequent month.

Make the most of the software program on this listing and have a clean and seamless working relationship together with your purchasers. 

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