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Barbie Proclaims Digital and PVOD Launch Date With New Trailer


Barbie is celebrating its upcoming digital and PVOD launch with a brand new trailer.

Whereas it beforehand had a scheduled September 5, 2023, digital launch date, Barbie will now hit Premium Digital Possession at dwelling for $29.99 on September 12, 2023. It should even be accessible for 48-hour rental through PVOD for $24.99 on taking part providers, which embody Amazon Prime Video, AppleTV, Google Play, Vudu, and extra.

Barbie’s Premium Digital Possession comes with numerous particular options, together with Welcome to Barbie Land, Changing into Barbie, Taking part in Costume-Up, Musical Make Consider, All-Star Barbie Get together, and It’s A Bizarre World featurettes. 

Watch the trailer for Barbie’s digital and PVOD launch beneath.

Barbie blows up the 2023 summer time field workplace

Directed by Greta Gerwig, Barbie launched theatrically in the US on July 21, 2023. Whereas it hasn’t but accomplished its theatrical run, the movie has revamped $1.38 billion on the worldwide field workplace, making it the fifteenth highest-grossing film of all time. Additionally it is presently the biggest worldwide movie of 2023 and the highest-grossing movie ever made by a lady director.

Based mostly on the toys by Mattel, Barbie was co-written by Gerwig and Noah Baumbach. The movie stars Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Will Ferrell, Michael Cera, Ariana Greenblatt, Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, and extra.

“To reside in Barbie Land is to be an ideal being in an ideal place,” the official synopsis reads. “Except you could have a full-on existential disaster. Otherwise you’re a Ken.”

Producers concerned with Barbie embody Robbie, David Heyman, Tom Ackerley, and Robbie Brenner. Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich, and Cate Adams all function government producers.

Barbie releases on Premium Digital Possession and PVOD on September 12, 2023.


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