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Sunday, March 3, 2024

Dangerous Information for Left-Wing Hollywood — Cable Viewership Hit Document Low


For the primary time in historical past, total viewership of cable TV dropped beneath 30 % in July. That is horrible information for a left-wing Hollywood that has utilized the affirmative motion of cable TV to prop up its divisive, horrible, and hyper-political programming for many years.

Actuality is about to slap Hollywood in its fats, smug, fascist face:

Broadcast and cable TV dropped to a brand new low in July 2023 by way of complete share amongst American viewers — dropping beneath 50% of complete TV utilization in the US for the primary time, in line with Nielsen.

In the meantime, streaming providers like YouTube and Netflix accounted for a report 38.7% of complete U.S. TV utilization, the class’s largest share reported in Nielsen’s The Gauge month-to-month report back to date. General TV utilization elevated 0.2% through the month (and utilization amongst audiences beneath 18 was up 4%).

In July, cable’s share fell beneath 30% for the primary time, dropping a full share level to face at 29.6%. Broadcast utilization fell 3.6%, down 0.8 factors. On a year-over-year foundation, broadcast viewing was down 5.4% (-1.5 factors), and cable viewing was down 12.5% (-4.8 factors).

So, in line with Nielsen, fewer than 50 % of America’s leisure viewing got here from the normal sources of linear TV or broadcast and cable TV (which incorporates satellite tv for pc suppliers like DirecTV). The place did all these viewers go? Nicely, they didn’t go outdoors. General, TV viewership elevated in July. As an alternative, they went on-line. We’re both watching TV by streaming providers like Netflix or messing round on YouTube.

However-but-but if TV viewership is up, isn’t that good for Hollywood?

No, no, it’s not.

For happening 40 years, cable-satellite TV has been the one-legged stool retaining Hollywood in enterprise. As an alternative of Individuals paying to view one thing particular, we had been paying $150 a month for a large package deal of leisure we by no means watched. And since we paid for and backed channels we by no means watched by our cable invoice, Hollywood may afford to maintain basement-rated, left-wing propaganda networks like CNN, the Disney Channel, the Comedy Channel, MTV, and many others., operational. You may not watch these shops however you fund them for those who pay for cable TV.

However as you possibly can see in that report, individuals are canceling their cable subscriptions and transferring on-line. Sadly for Hollywood, there is no such thing as a method for them to recreate their rigged cable TV sport on-line. Individuals will now solely pay for the shops they watch, which may be very completely different from cable TV, the place they pay for 100 shops they didn’t watch. Benefit lastly issues once more. As soon as cable TV dies, and it’ll inside a decade, Hollywood can solely earn cash by benefit — by delivering a streaming outlet or shops we’re keen to pay for.

And now we get to my favourite half…

As a result of Hollywood sucks at delivering content material, we’re keen to pay for, apart from Netflix, all of those streaming providers are dropping billions. Backside line: Individuals are transferring away from the kind of leisure that delivered billions in annual unearned {dollars} to Hollywood and transferring in direction of leisure that prices Hollywood billions.

I laid this all out in better element right here, however it is a seismic change in the way in which Individuals eat their TV. As soon as this changeover is full, Hollywood will really must create a product we like as a result of thousands and thousands of conservatives will not fund dozens of left-wing propaganda shops like CNN simply to allow them to watch Fox Information or Turner Traditional Films.

I child you not: canceling your cable or satellite tv for pc package deal does extra injury to left-wing Hollywood than anything.

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