The new advertisement aligns with Biden’s strategy to underscore the differences between himself and his opponent on the debate stage.
The Biden campaign unveiled a significant $50 million advertising initiative on Monday, aiming to underscore the distinctions between President Joe Biden and former President Donald Trump in the lead-up to their first presidential debate scheduled for the end of June.
A cornerstone of this investment is a 30-second advertisement titled “Character Matters,” which highlights various legal judgments against Trump, both in criminal and civil cases.
“He’s been convicted of 34 felonies, found liable for sexual assault, and he committed financial fraud,” asserts the narrator in the advertisement. “Meanwhile, Joe Biden’s been working.”
Scheduled to air on cable television and in all battleground states, the campaign intends for the ad to reinforce the message that “this election is between a convicted criminal who’s only out for himself and a president who’s fighting for your family.”
Shortly after the announcement of the verdict, Biden referred to Trump as a “convicted felon,” expressing concern that “a former president who is a convicted felon is now seeking the office of the presidency.”
Meanwhile, the Biden campaign faced its own familial legal challenge last week when Hunter Biden, the president’s son, was convicted on three gun-related felony charges. In response, Biden expressed pride in his son, describing him as “one of the brightest, most decent men I know.”
With Biden and Trump remaining closely matched in opinion polls, their impending debate on June 27 is anticipated to be highly contentious. The new advertisement aligns with Biden’s strategy to emphasize the contrast between himself and his predecessor during the debate.
The Biden campaign has positioned itself to “hold Trump accountable for his extreme record” in the upcoming debate, presenting Biden as a steady and wise leader compared to Trump’s perceived chaos and divisiveness.
In addition to its broader advertising efforts, the campaign has allocated resources to specifically target Black, Latino, Asian American, Native Hawaiian, and Pacific Islander voters throughout June.
The announcement of the $50 million advertising blitz follows successful fundraising endeavors for the Biden campaign. Over the weekend, a Los Angeles fundraiser attended by numerous celebrities and supporters helped raise more than $30 million.
According to Federal Election Commission data for April, the Biden campaign ended the month with over $84 million in funds, surpassing the Trump campaign’s total of more than $49 million during the same period.
As the campaign intensifies and the debate draws nearer, both candidates are preparing for a crucial showdown that could sway the course of the 2024 presidential election.
