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What Is the Blue Beetle Battalion Fan Advertising and marketing Marketing campaign?


With the Blue Beetle film now in theaters, individuals may need heard concerning the so-called “Blue Beetle Battalion” selling the movie on-line. What precisely is that this “battalion,” and why is it so concerned with the film? And what did the Blue Beetle Battalion do for the DC superhero film? Right here’s what you could know.

Who’s the Blue Beetle Battalion?

The Blue Beetle Battalion is a fan-made advertising and marketing marketing campaign to advertise Blue Beetle.

The continuing SAG-AFTRA film strikes are claiming some victims, and Blue Beetle is one in all them. A lot of the Blue Beetle forged wasn’t actively selling their efforts within the Ángel Manuel Soto-directed movie in solidarity with strikes. On the identical time, Warner Bros. was clearly being very cautious within the advertising and marketing marketing campaign, contemplating the below-the-expectation outcomes of The Flash and Shazam! Fury of the Gods.

A lot of the promotion Blue Beetle acquired was resulting from Blue Beetle followers, who placed on their finest efforts to make the headlines and have as many individuals as attainable speaking concerning the movie. It’s unclear when the advertising and marketing marketing campaign began, nevertheless it went so far as receiving the reward of Blue Beetle himself, Xolo Maridueña.

Checklist of Blue Beetle fan advertising and marketing campaigns

The Blue Beetle Battalion is liable for a number of pretend promotional tie-ins and mock commercials. The listing consists of:

As talked about, all these commercials are pretend, and, sadly, you received’t get to style the Blue Beetle burger. Nonetheless, these listed above are just some examples of how the Blue Beetle Battalion raised consciousness for the film launch.

Blue Beetle hit theaters on August 18.

For extra Blue Beetle-related content material, try methods to get your palms on the backpack popcorn vessel. Additionally, right here’s whether or not the upcoming film is a part of the DC Universe.


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