From IPAs to lagers, beer preferences in America differ widely across regions and states. However, one brand appears to consistently rise above the competition. In a recent study conducted by Coffeeness, a German website specializing in coffee and beverage-related research, analysts created a ranking of the most popular beer in each state.
The study, drawing on YouGov’s popularity ratings and Google search data, offers a “comprehensive picture” of beer preferences across America.
“Our analysis uncovers some unexpected trends while also confirming several long-standing beliefs,” the study noted.
Miller emerged as America’s top beer, leading search rankings in 30 states, or 60% of the country. It topped the charts in states on both coasts, stretching from Washington to Maine, as well as in Alaska and Hawaii.
“Miller’s broad popularity is likely due to its accessibility, consistent flavor, and robust marketing efforts,” Coffeeness explained in the study. Coors follows in second place, beloved by eight states, including Arizona, California, and Texas.
Guinness claimed the top spot in three states – Georgia, New Jersey, and South Carolina.
Despite extensive advertising campaigns, Budweiser and Bud Light only led searches in a combined total of four states.
The study suggests that the 2023 controversy surrounding Bud Light may have contributed to this outcome.
Budweiser was the top choice in Missouri and New Hampshire, while North Carolina and Ohio favored Bud Light. (Anheuser-Busch, the parent company of both Budweiser and Bud Light, is based in St. Louis, Missouri.)
Several other brands topped the list in just one or two states, highlighting their regional appeal.
Blue Moon takes the top spot in Colorado, where the craft-style beer is brewed by Coors, whose parent company is also based in the state.
“This suggests that Coloradans may have a preference for the craft-oriented options from their local brewing giant,” Coffeeness noted.
Corona was the top-ranked beer in just one state: Connecticut.
“The Mexican lager’s connection to beach relaxation and lime-enhanced refreshment may appeal to the coastal residents of Connecticut,” the researchers explained.
